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Something changed in how business software gets made — and most buyers are still shopping as if it did not.
For years the path was familiar. You hired an agency. You wrote a specification (or paid them to write one). A project manager appeared. Engineers estimated. You got polished work on a calendar measured in months. Marviy’s positioning of that old world is the one operators still hear: 3–12 months, often $50K–$500K, with visibility mostly through status calls. You were buying people and process. Change was a commercial event. Ownership and exit terms could be soft.
Then AI coding tools arrived. They collapsed the cost of producing screens and logic drafts. A technical founder can stand up a prototype in a weekend. That is real progress. What they do not remove is everything around the code: authentication, storage, email, environments, monitoring, documentation, handover, and the person who gets paged when it breaks. Deployment stays on you. Visibility is whatever you build for yourself. Ownership is yours — and so is the operational burden.
So buyers face a false choice: months and six figures, or fast code that stops before production.
There is a third shape of work now. Call it a software factory.
Marviy Pte Ltd (Singapore) describes itself as the software factory for your business. The input is a business problem in plain English. The output is working software: deployed, documented, with code and IP transferred to you.
The factory runs five stages:
That is the gap agencies and DIY tools leave open: problem to live system, with human gates, deployment included, and the code handed over when it ships.
Marviy groups the work under four systems operators already recognise:
A showcase of example systems sits at showcase — business problems turned into working software, not demos for their own sake. The lead story is the system your team will run on Monday, not a catalogue of tools.
Marviy’s stated claims (positioning, not independent benchmarks): days, not months; 60–80% lower cost than traditional delivery; 3–14 day delivery for well-scoped projects.
Pricing is not a published list. The path starts with a conversation: describe the problem to ARIA, and the discovery produces a Project Brief. If the problem is clear, that brief goes straight to the team through the Founding Programme — a short signup (work email, company name, what you need), with a dedicated person following up within 24 hours to take it to a custom proposal, priced and locked at acceptance, with milestone payments as work is delivered. If the brief is still fuzzy, a Discovery Sprint (five working days) produces a build-ready spec first. That cost is credited in full if you proceed; you can also take the outputs elsewhere.
Early founding participants get 20% off, a dedicated person on the build, and an optional published story. Useful commercially; not a substitute for fit.
Good fit if you already know the process. You can draw the workflow on a whiteboard. You need the system without hiring a permanent engineering team. You have a named owner who will approve gates.
Not a fit if you want ongoing staff augmentation, a life-critical safety system, or someone to invent the product vision for you. Undefined requirements belong in Discovery first — not in a forced build. Buyers shopping only for the lowest line item will be happier elsewhere.
Read the honest list on right-fit before you continue. Speed without decision-makers just creates a different queue.
Ask one question: after launch, who carries the system?
If the answer is “our engineers,” AI tools or an internal build may be enough.
If the answer is “the agency, somehow,” price the lock-in carefully.
If the answer is “we own it, and we need it live without hiring,” a factory model is the category to evaluate — Situation Room progress you can follow, approval gates, and transfer of code and IP included.
Marviy is not asking you to believe a category speech. It is offering a gated path from a plain-English problem to deployed software you own. That is what changed.
Describe the problem to ARIA — no account required to start. Check right-fit for the honest non-fit list first.